How to find an interactive partner for Digital Media Components

This is a common question from television producers many trying to generate Digital Media Components for television projects going through the Canada Media Fund (and for film producers those creating digital marketing concepts for Telefilm Canada funding). Here are a few tips: 1)      Start early!!! The time to find an interactive partner is not 3 […]

Phrases to lock away in the 2011 vault

It’s that time of year again. The lists!  I was trying hard to not do a list. In 2011, there has been a specific rhetoric circulating around the world of convergent production (in Canada, defined as television programs that require a digital media component to access government funding for the television program) that makes me […]