How do I know what to make for my Television Component’s companion Digital Media Component? Advice for TV Producers.

The first step to deciding on an appropriate digital media component is the best, most fun part.  PLAY WITH DIGITAL MEDIA CONTENT.  In some ways, it’s like buying real estate.  You have to know the current market, see which neighbourhoods work best, and see what you can get for the price you’re willing to pay. […]

How to find an interactive partner for Digital Media Components

This is a common question from television producers many trying to generate Digital Media Components for television projects going through the Canada Media Fund (and for film producers those creating digital marketing concepts for Telefilm Canada funding). Here are a few tips: 1)      Start early!!! The time to find an interactive partner is not 3 […]