3 Tips for a Successful Convergent Project or Digital Media Component

We have a brand new this year Television and Film – Business post-graduate program at Centennial College at the Story Arts Centre campus.  While the program covers important changes in digital distribution and new financing models for film and television producers, we’ve been trying to sort out how much detail to get into about interactive media […]

How do I know what to make for my Television Component’s companion Digital Media Component? Advice for TV Producers.

The first step to deciding on an appropriate digital media component is the best, most fun part.  PLAY WITH DIGITAL MEDIA CONTENT.  In some ways, it’s like buying real estate.  You have to know the current market, see which neighbourhoods work best, and see what you can get for the price you’re willing to pay. […]

The unsexy side of interactive digital media

With the semester gearing up for another round of teaching, now is probably not the time to get all negative about the state of the interactive digital media industry, but it seems I can’t help it.  I came to a realization over the holidays.  My work isn’t sexy. Yes, it sounds sexy when I really […]

Phrases to lock away in the 2011 vault

It’s that time of year again. The lists!  I was trying hard to not do a list. In 2011, there has been a specific rhetoric circulating around the world of convergent production (in Canada, defined as television programs that require a digital media component to access government funding for the television program) that makes me […]