How to end stigma the other 364 days of the year #BellLetsTalk

Today is Bell Canada’s annual #BellLetsTalk campaign, where Bell encourages Canadians to talk, text, or tweet about mental illness to end the stigma. The campaign always includes an unofficial dialogue online by folks concerned about the campaign being too corporate/brand driven and drawing attention away from the issue itself. And while that’s true (when’s the […]

3 Tips for a Successful Convergent Project or Digital Media Component

We have a brand new this year Television and Film – Business post-graduate program at Centennial College at the Story Arts Centre campus.  While the program covers important changes in digital distribution and new financing models for film and television producers, we’ve been trying to sort out how much detail to get into about interactive media […]

Managing your brand while managing other’s brands

bewareoftheleopard.ca has been pretty quiet for the month of January.  Not out of intentional neglect, but out of social media overload. If you are reading this blog post, you likely found it via social media, either one of my many profiles (twitter, LinkedIn, Google+, facebook), or from someone else sharing it via their social media […]