Stop Protecting. Start innovating. : Digital Metrics and the TV Industry

It’s an interesting time in digital content distribution. While music and game folks have found ways to roll with the transition away from stamped media to their work reduced to transmission via 1’s and 0’s on a nebulous network, those in the video business are still a little bit in denial.  Industry events for the […]

Critical Thinking Skills: Being the tortoise, not the hare.

The concept of “critical thinking skills has started to bleed across my different lives.  As post-secondary educator, a hot topic of training at that level has been to ensure critical thinking is a core part of the learning experience. Then as an industry professional, while out at an OMDC Digital Dialogue session on “Labour Market […]

How do I know what to make for my Television Component’s companion Digital Media Component? Advice for TV Producers.

The first step to deciding on an appropriate digital media component is the best, most fun part.  PLAY WITH DIGITAL MEDIA CONTENT.  In some ways, it’s like buying real estate.  You have to know the current market, see which neighbourhoods work best, and see what you can get for the price you’re willing to pay. […]

How to find an interactive partner for Digital Media Components

This is a common question from television producers many trying to generate Digital Media Components for television projects going through the Canada Media Fund (and for film producers those creating digital marketing concepts for Telefilm Canada funding). Here are a few tips: 1)      Start early!!! The time to find an interactive partner is not 3 […]

Managing your brand while managing other’s brands

bewareoftheleopard.ca has been pretty quiet for the month of January.  Not out of intentional neglect, but out of social media overload. If you are reading this blog post, you likely found it via social media, either one of my many profiles (twitter, LinkedIn, Google+, facebook), or from someone else sharing it via their social media […]

The unsexy side of interactive digital media

With the semester gearing up for another round of teaching, now is probably not the time to get all negative about the state of the interactive digital media industry, but it seems I can’t help it.  I came to a realization over the holidays.  My work isn’t sexy. Yes, it sounds sexy when I really […]

Phrases to lock away in the 2011 vault

It’s that time of year again. The lists!  I was trying hard to not do a list. In 2011, there has been a specific rhetoric circulating around the world of convergent production (in Canada, defined as television programs that require a digital media component to access government funding for the television program) that makes me […]

About Digital Media Funding Proposals

There is a lot that game design, interactive digital media, film/television, digital arts, etc programs teach you in preparation for a career in the digital media content production sector.  But the one thing they don’t often teach (or really gloss over) – how do you raise cash to actually make this stuff? As these programs […]