3 Tips for a Successful Convergent Project or Digital Media Component

We have a brand new this year Television and Film – Business post-graduate program at Centennial College at the Story Arts Centre campus.  While the program covers important changes in digital distribution and new financing models for film and television producers, we’ve been trying to sort out how much detail to get into about interactive media […]

How do I know what to make for my Television Component’s companion Digital Media Component? Advice for TV Producers.

The first step to deciding on an appropriate digital media component is the best, most fun part.  PLAY WITH DIGITAL MEDIA CONTENT.  In some ways, it’s like buying real estate.  You have to know the current market, see which neighbourhoods work best, and see what you can get for the price you’re willing to pay. […]

How to find an interactive partner for Digital Media Components

This is a common question from television producers many trying to generate Digital Media Components for television projects going through the Canada Media Fund (and for film producers those creating digital marketing concepts for Telefilm Canada funding). Here are a few tips: 1)      Start early!!! The time to find an interactive partner is not 3 […]

Phrases to lock away in the 2011 vault

It’s that time of year again. The lists!  I was trying hard to not do a list. In 2011, there has been a specific rhetoric circulating around the world of convergent production (in Canada, defined as television programs that require a digital media component to access government funding for the television program) that makes me […]

About Digital Media Funding Proposals

There is a lot that game design, interactive digital media, film/television, digital arts, etc programs teach you in preparation for a career in the digital media content production sector.  But the one thing they don’t often teach (or really gloss over) – how do you raise cash to actually make this stuff? As these programs […]